|The chemicals & plastics industry is mature with big-named companies that have been around for many decades, including Dow, Shell, ExxonMobil and more. It is a unique industry that has continuously sustained growth and has been referred to as the “silent supplier” to almost everything consumers use in their daily lives – from cars and zip ties to agriculture and leggings. So, how has this industry kept up with its growth and the changing technology landscape?
I’ve worked for companies within this industry for years, and many of the executives I’ve worked with at these companies still recall days of paper orders and punch cards – and I still see traces of these outdated processes today. During conversations with these clients, I’m not surprised to hear things like, “Debbie files this in the cabinet”, “Tom cycles across the floor to place orders”, “We manage our schedule on a white board at the warehouse floor”, and so on.
Surprisingly, in the same conversations with these executives, I often also hear, “We have a strong Master Data Management process in our ERP system” or “We have insight to that process from a report we run in Power BI”. It seems like ERP and some form of analytical reporting is something a lot of businesses in this industry have already implemented. However, the gap with outdated technology and processes still seems to be on the Sales side, which is where Microsoft Dynamics 365 for Customer Engagement (CRM) is transforming the industry.
Here is how we’ve helped several companies within the chemicals & plastics industry close this gap using Microsoft Dynamics 365 for Customer Engagement:
Author: Nawal Mohsina, Solution Architect
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